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Research papers

Market research methodology for analysis of retail distribution in agriculture

The paper describes a new market research approach for the analysis of retail distributions choices and efforts when selling agrochemicals to the farmers. The method, called DISTRASCOPE, is based on two specific features: quantified interviews of a...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Gerard Calbrix, Lucienne Ganay
Company: KANTAR TNS Malaysia
February 1, 1996
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Citation

Calbrix and Ganay (1996a, February 01). Market research methodology for analysis of retail distribution in agriculture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-methodology-for-analysis-of-retail-distribution-in-agriculture